The best digital solutions
Mobile Optimization
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Marketing Automation
- Social media marketing
- Search engine optimization (seo)
- Public Relations
- Content marketing
- Digital Management
01 Client Background
Dr. Jan M. Eckermann, MD, FAANS, is a board-certified neurosurgeon specializing in complex brain and spine procedures. As a national expert in neuromodulation with over 20+ patents, he wanted to expand his digital presence to reach and educate more patients.
02 Challenges
Dr. Eckermann had no presence on
Instagram and needed a strategy to
establish credibility, engage potential
patients, and grow his following
organically without relying on
paid ads.
03 Solution
Our team built his Instagram profile from scratch,
Implementing a targeted organic growth strategy:
- → Profile Optimization – Clear bio, professional branding, and strategic hashtags.
- → Educational & Engaging Content – Posts highlighting neuromodulation, patient success stories, and expert insights.
- → Community Engagement – Actively responding to comments, DMs, and engaging with relevant medical communities.
- → Website SEO for Lead Generation – To maximize lead generation, we integrated Dr. Eckermann’s Instagram strategy with a targeted website SEO optimization. This involved comprehensive keyword research, content enhancement for user engagement, and technical improvements to boost website performance, all aimed at driving qualified traffic and increasing patient inquiries.
04 Results
- → 0 to 314 Followers – 100% organic growth within a short period.
- → Increased Engagement – More inquiries and interactions from potential patients.
- → Established Authority – Dr. Eckermann is now positioned as a thought leader in neuromodulation on Instagram.
With consistent content and engagement, his Instagram is now a valuable tool for educating patients and growing his practice.